It's true that we print CMYK, but that's not the full truth. In reality, and depending on the printer being used, we are either printing CMYKWG or CMYKLcLmLkW

Now in order to keep everything simple, right now lets focus on the "W".

White ink, a relatively new addition to the digital print industry, has opened many doors in terms of what's possible. We can now skip more expensive steps that had to be taken before. If you wanted a colorful print on a dark substrate before, you had to use printed vinyl or cut vinyl and mount it. A vinyl mount was the only way for colors to show up and be vibrant on a dark surface, until white ink came along and allowed printers to turn any spot of any surface white. Letting colors that wouldn't have shown up before, look just as vibrant on dark materials as they do on white materials.

If you have any questions or would like to order some white ink prints, let us know!