Top 5 Signs Every New Business Should Invest In: Building Visibility from Day One
Starting a new business comes with a long to-do list, and establishing visibility should be very close to the top of that list. The right signage plays a critical role in promoting your brand, attracting customers, and creating a professional image. Whether you're opening a brick-and-mortar store, an office, or a service-based business, investing in the right types of signs can make a big difference in your success.
1. Exterior Building Sign
Your exterior building sign is often the first point of contact between your business and potential customers. It tells people who you are, what you do, and where you're located. A well-designed exterior sign not only attracts attention but also builds trust and establishes credibility. For many businesses, this is one of the most important investments they'll make.
Types of Exterior Signs:
Channel Letters: Individually cut letters, often backlit, that create a professional and modern look. Great for retail stores, restaurants, and offices.
Cabinet Signs: Illuminated or non-illuminated box signs that feature your business name and logo. Ideal for businesses that operate day and night.
Metal Sign: A metal sheet custom printed and affixed directly to your building, this can be cut to a custom shape or left as a rectangle.
Why Invest:
An exterior sign helps establish your presence in the community, attract drive-by traffic, and create a professional image that draws customers in. It's an essential branding tool that works 24/7, even when your business is closed.
2. Window Graphics
Window graphics are an easy and effective way to make use of your storefront space. They can be customized to display your logo, business hours, contact information, or even promotional messages. Window graphics not only enhance the appearance of your business but also provide valuable information to potential customers.
Ideas for Window Graphics:
Business Hours: Display your hours of operation in a clear and stylish way that matches your brand.
Promotions: Use bold graphics to highlight sales, special offers, or new arrivals. Window graphics are perfect for seasonal promotions.
Frosted Glass: For businesses that need privacy, such as salons, spas, or offices, frosted window films offer privacy while maintaining a sleek, professional look.
Why Invest:
Window graphics are cost-effective and versatile, allowing you to change up your messaging with ease. They're a great way to make your storefront more inviting while communicating important information to your customers.
3. A-Frame Signs
For businesses that rely on foot traffic, A-frame signs (also known as sidewalk signs) are a must-have. These portable signs are placed on the sidewalk or near your entrance to attract passersby and draw attention to special promotions, daily specials, or events.
Benefits of A-Frame Signs:
Flexibility: Easily change your messaging depending on the day, season, or event. Many A-frame signs come with chalkboard or dry-erase surfaces for easy updates.
Portability: You can move your A-frame sign to high-traffic areas to maximize visibility throughout the day.
Engagement: Use humor, creativity, or eye-catching designs to engage pedestrians and encourage them to stop by.
Why Invest:
A-frame signs are an affordable way to capture the attention of pedestrians and direct them to your business. They’re especially effective for cafés, retail shops, salons, and restaurants that want to drive walk-in traffic.
4. Indoor Lobby or Reception Signs
Your lobby or reception area is the first impression customers get when they walk through your doors, so it's important that it reflects your brand in a professional and polished way. A well-designed indoor sign can enhance your brand image and make your business feel more established and trustworthy.
Types of Indoor Signs:
Dimensional Letters: These 3D signs are often made from metal, acrylic, or wood and can be mounted behind the reception desk or on a prominent wall.
Wall Graphics: Large, custom graphics that showcase your logo, tagline, or key messaging. Wall graphics can help reinforce your brand identity.
Directional Signs: For larger offices or businesses with multiple departments, directional signs help guide customers and improve their overall experience.
Why Invest:
Lobby signs are a reflection of your brand and help create a professional atmosphere. They reassure customers that they've chosen a reputable business and reinforce your brand identity from the moment they walk in.
5. Vehicle Graphics or Wraps
For service-based businesses, like plumbing, HVAC, or mobile pet grooming, your vehicles are an extension of your brand. Vehicle graphics or wraps turn your work vehicles into mobile billboards, promoting your business wherever they go. This is an especially valuable tool for new businesses looking to build brand awareness in the community.
Types of Vehicle Graphics:
Full Wraps: Cover your entire vehicle with your logo, company colors, and contact information for maximum visibility.
Partial Wraps: Cover only part of your vehicle with graphics, allowing the base color to show through while still making a strong impact.
Vinyl Decals: For a simpler option, use vinyl decals featuring your logo, phone number, and website.
Why Invest:
Vehicle wraps and graphics offer one of the best returns on investment in terms of visibility. Every time you drive to a job site or park your vehicle in a public space, you’re advertising your business to potential customers. It’s a highly effective way to build brand recognition, especially in local markets.
Investing in the right signage from the start is key to building your brand, attracting customers, and making a strong first impression. Whether it’s a striking exterior sign, creative window graphics, or mobile vehicle wraps, the right signs can help your business stand out in a crowded market.
Always remeber, BiG sign fx is your partner in bringing your business to life through signage!